Trends in virtual reality to expect in 2018


Virtual reality, alongside its little brother – augmented reality, has quickly become an interesting subject in most industries. The global virtual reality (virtual reality) market projects global valuation of more than $ 26 billion by the end of 2022 according to a report by Zion Market Research.

To go further, the main virtual development companies such as Swag Soft of Singapore are convinced that its application covers a multitude of spectra, encompassing a range of different sectors.

According to the latter, “the development of virtual reality can be applied to many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and more”. – to say it exactly in their words.

VR is an exciting new technology that is improving from minute to minute and we have already seen huge hard hitters against Pokémon GO – the game that managed to conquer the whole world by storm.

Obviously this is a technology that will only get better, and with 2017 nearing completion, we decided to take a look behind the curtain and identify some of the main trends in VR development to be expected in 2018.

Far beyond sound and vision

Until then, the focus is on these two senses – vision and sound. However, serious progress is being made in involving our other senses in immersive virtual reality. At the 2017 Tokyo Game Show, we saw the VAQSO VR – a device that smells like the size of a Snickers bar. It is claimed to be the “smallest virtual reality perfume device in the world” and can be attached to any VR headset, whatever its type.

It has been deployed as a demo and associated with VR applications in a range of industries such as travel, games, fashion and so on.

In any case, this is just one example of the total sensory immersion that should follow in 2018. We expect to see massive improvements in this regard, largely attributable to the overall real-time sensation that technology brings to you. VR.


It’s no secret that VR and AR have substantial potential to disrupt the entire field of electronic commerce. V-Commerce looks like a name that would be used to describe it. Consumers will be able to test different clothing, equipment and a range of products before making their purchase.

In addition, when the technology is sufficiently developed through the use of different sensory devices, we can potentially also test odors and flavors.

Virtual reality is undoubtedly part of the future of retail. Many more 3D experiences would be used to engage customers and hold their attention.

Advertising integration

Advertising cuts through everything with exposure and virtual reality will certainly not be an exception. Plus, it could easily be the most effective way to reach your perfect customer and plant your brand in their mind.

VR advertising could easily take advantage of the user’s social profile and display relevant advertisements through simulated or augmented reality. This is likely to have a huge impact on the overall customer journey.

In addition, given that virtual reality is so large and could be applied to almost all industries, the possibilities for advertising are virtually limitless.

Job opportunities

“This is something we can already see, but the trend is certainly expanding as the field itself reaches massive economic growth,” said Swag Soft, Singaporean Virtual reality development company.

2018 and the years to come will surely see a considerable increase in the overall demand for hiring experts in the field of VR development. More content will be published in the coming years and we will see a slight increase in the roles associated with them. This will affect a range of different industries such as marketing, advertising, design and of course the development of equipment and sensors related to virtual reality.

So what’s the next step?

Well, the technology is just getting better, there’s no question about it. It is difficult to pinpoint how VR will progress in the coming year. However, the above trends are undoubtedly to come.

A few years ago, we were blown away by the fact that we could watch 3D movies at home and at the movies. Now we are allowed to immerse ourselves in this parallel world, fully exploiting the experience.

It’s a fun time to live, isn’t it?

Source by Oleksiy Kuryliak

Leave a Reply